Steve Prentice Releases “The Future of Workplace Fear”

Steve Prentice Releases “The Future of Workplace Fear” “Future-of-work discussions often focus on white collar knowledge workers who seem to always have a great deal of skills that can be shifted to other companies. But the same holds true to a skilled profession like welding or nursing.

There are far more freelance opportunities that are far more accessible via internet groups and marketplaces than ever before,” Steve Prentice writes in his new book, titled The Future of Workplace Fear: How Human Reflex Stands in the Way of Digital Transformation. “…Companies must recognize that although the fear of losing a job still exists like an infection within each employee, there is now also a vaccine, in the sense of a full awareness of career mobility.

This demands a removal of the mindset that work must be done in a certain place on a certain machine, at a certain time, and that now, the work, and each employee’s engagement with that work, revolves around their lives, not the office building. As a reminder, this book’s subtitle is ‘How human reflex stands in the way of digital transformation.’ As we are seeing, the fears outlined in these chapters have great potential to drive talent away, thus leaving a digitally transformed company facing a talent drought, and an expensive cycle of recruiting and onboarding.”


It’s through this kind of bell-clear, eloquent, but concise prose and overall house style that Prentice is able to draw pretty much any kind of reader profile in. You never feel iced out or talked down to. Prentice forsakes any limited pros that come with a high-handed, narration style. Such a literary forsaking is a welcome relief, however, in this case. In less capable hands, it could have ironically been something of a distinctive narrative flaw. But with Prentice, it just sharpens the knife communicatively. He never has to ratchet things up or down given the nature of particular informational passages, opting for a consistent tonal balance never having to wildly veer, or fluctuate.

Such traits even some of the best of the best suffer from, so kudos on that front all by itself. That’s regardless of the service said styling does to the material Prentice covers, from cover to cover. “Technology has made it more possible than ever to make (substantial) (social) leap(s), but the question remains, what kinds of fears are so large as to override that of losing a job?” he writes. “Given the increasing numbers of people who continue to do this, it is worth repeating observations from earlier in this book.


When a meeting fails it is often the fault of the meeting and the meeting planner, not the participants. When a (phishing test) fails, it is most often the fault of the training, not the individual. So, too, when a job fails, in that a person is driven out of it in despair, it is most often the job or the manager that has failed, not the employee. Hence the old expression that most people don’t actually quit their jobs, they quit their managers. Or to update the expression some, ‘it’s not that people don’t want to work, it’s just that they don’t want to work here.’” Amen to that.

Nicole Killian

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Nicole loves to go cross country skiing, swimming, reading and critiquing books, listening and critiquing music, some culinary arts, pottery, spending time with my daughter, cheesy horror films.

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